Digital Marketing Agency vs Freelancer / How to make the right choice

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Edmark Gruezo | January 1, 2023

When it comes to digital marketing, there is a choice between working with a digital marketing agency or a freelancer. Digital agencies are typically an organization that employs multiple professionals who specialize in various aspects of online marketing.

They are often well-versed in providing marketing services such as SEO, content creation, web design, and social media management. On the other hand, a freelancer is usually a single person who works independently and offers services such as website maintenance, graphic design, copywriting, and so on.

In general, an agency can provide more comprehensive solutions than individual freelancers since they have more resources. A marketing agency may also be able to offer additional services, such as market research or analytics, which are not typically available through freelance work.

However, regarding budgeting for these services, hiring a freelancer might be more cost effective than hiring an agency due to the lack of overhead costs associated with agencies.

digital marketing agency vs freelancer
Digital Marketing Agency vs Freelancer / How to make the right choice 2

Pros and Cons of hiring a Digital Marketing Agency

There are several pros and cons when deciding between hiring a digital agency or a freelancer. A digital agency provides the benefit of cost-effectiveness due to its access to bulk rates for services such as graphic design, web hosting, and content creation.

Additionally, An agency has a team of professionals working together to create campaigns or strategies that may not be possible with just one person. Furthermore, the larger size of an agency allows them to provide greater reach and brand awareness in more areas than one independent freelancer could.

Despite these advantages, there are also some drawbacks to working with an agency. One downside is that you lose control over the campaigns and strategies being implemented on your behalf. Additionally, it can be difficult to customize approaches with agencies since their systems are often already established, providing less flexibility than a single freelancer would allow.

Finally, many agencies require long-term commitments or costly fees due to the resources needed for their projects – something that may not be necessary when using a freelancer.

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  1. Cost efficiency: Agencies can help you create a comprehensive and cost-effective digital marketing strategy. They can provide services such as website design, social media management, search engine optimization (SEO), and more at discounted rates compared to hiring a full-time team in-house. 
  2. Expertise: Agencies specialize in their field and are familiar with the latest trends and technologies. They also have experience working with various industries and can develop customized strategies tailored to your business. 
  3. Time savings: Working with an agency can save time that would otherwise be spent researching the latest trends, creating content, managing campaigns, etc. This can be especially beneficial for small businesses that lack the resources to manage all aspects of digital marketing on their own. 


  1. Lack of control: When working with an agency, there may be less control over the direction of your campaigns and the quality of work your team members produce. Finding an agency willing to work closely with you and listen to your feedback to ensure success is essential. 
  2. High costs: Depending on the size of your project and the scope of services needed, working with a digital marketing agency can be pretty costly. It would be best to always ask for quotes before deciding which agency is right for you.

Pros and Cons of Working with a Freelancer

Working with a freelancer has its pros and cons. On the plus side, freelancers is better in reducing costs as they don’t require the same salary and benefits as an in-house marketing professional.

Furthermore, more flexible options and greater customization possibilities to meet your specific needs are available. Communication is also made more accessible for freelancers, as you can work remotely without having to worry about the cost of travel or having employees in the office.

However, there is always a risk of poor quality work when hiring a freelancer, and it may be not easy to monitor progress and results remotely. Considering both sides before hiring a freelancer for any project is essential.


1. Cost-Effectiveness: Choosing a perfect freelancer can be more cost-effective than working with a more prominent agency or hiring additional full-time employees. Freelancers often work hourly or on projects, so you only pay for the services you need.

2. Flexibility: Freelancers are usually very flexible and open to negotiation regarding hours and deadlines, making them ideal for short-term projects or one-off tasks requiring quick completion.

3. Expertise: With the rise of freelance marketplaces, it’s now easier to find professionals with highly specialized skills and experience in fields such as web development, design, copywriting, and marketing.


1. Lack of Accountability: Since freelancers typically work remotely, they may not be held directly accountable if they fail to meet deadlines or deliver poor-quality work. This lack of accountability can lead to problems and delays in projects if proper management is not implemented.

2. Unfamiliarity With Your Business: As freelancers often work on multiple projects simultaneously, they may not have an intimate knowledge of your business or industry, which could lead to misunderstandings or mistakes being made. It’s important to communicate expectations to ensure everyone is on the same page. 

3. Difficult To Manage Remotely: As freelancers are usually working remotely, it can be challenging to manage them effectively without having face-to-face contact; this can make it hard to monitor progress and provide feedback when needed.


When it comes to digital marketing, companies must decide whether to work with a freelancer or a digital agency. Each option has its advantages and disadvantages. An introduction to the pros and cons of both will help you make the right choice of which option is best for your marketing needs. 

The pros of working with a digital agency include access to a wide range of skills, knowledge, and experience from multiple experts; experienced account management; strategic planning and guidance; and scalability.

On the downside, agencies can be more expensive than freelancers, contracts can be long-term commitments, and there may be less flexibility when working with a freelancer. 

Hiring freelancers offer more flexibility than an agency as projects can be started quickly with shorter contracts; they are typically lower cost than an agency, and each project can be tailored to meet specific needs.

However, a freelancer may not be able to have the same range of expertise as an agency, so it is vital to research their areas of specialization before hiring them. 

In conclusion, it depends on your business’s exact needs when deciding whether to hire a digital marketing agency or freelancer. Both options have advantages and disadvantages, but careful research should help you find the best fit for your needs.