15 Best WordPress Funnel Builder Plugins to Build Sales Marketing Funnel this 2023

Edmark Gruezo Picture
Edmark Gruezo | January 11, 2023


Choosing the right WordPress funnel plugins is one of the keys to the success of any sales and marketing agency. A sales funnel essentially a multi-step process that allows you to track and measure your customers’ journey from awareness to purchase. The process can be simplified into three main areas.

Firstly, you need to capture leads or contact information from potential customers. This can be done through various methods, such as email opt-ins, lead magnet offers, and social media campaigns.

Secondly, you need an automated way to get customer payments. This could involve setting up payment gateways with your website or using third-party services like PayPal or Stripe.

Finally, you need to build and design high-converting pages that will help guide visitors through the funnel until they make a purchase. These pages should include persuasive copywriting, attractive visuals, and compelling calls to action to encourage customers to take the desired action to convert them into paying customers.

With these three components in place, you’ll have everything you need to build a successful sales funnel that will drive more customers and revenue for your business.

The right tools are essential to maximizing your return on investment (ROI).  That’s why picking the right WordPress funnel builder plugins for your business is essential. This article will help you decide which plugin best suits your goals based on these 3 principles and 15 of the best WordPress funnel builder plugins on the market today.

With this knowledge, you can make better-informed decisions about which plugins to use for your agency. At the end of the article, I also shared five software services you can use to simplify and make your funnel-building process 10x faster. (especially if you are not a coder or not that technical)

15 Best WordPress Funnel Builder Plugins

OptinMonster (Lead Conversion)

OptinMonster is an online marketing platform that helps businesses increase conversions and sales. With OptinMonster, you can easily create beautiful opt-in forms, such as pop-ups, slide-ins, and more.

You can also personalize your opt-in forms for different user segments. The key features of OptinMonster include A/B testing, page-level targeting, exit intent technology, and analytics to track your campaigns’ performance.

It also includes integrations with popular email marketing services like MailChimp and Constant Contact. OptinMonster is a pay-as-you-go pricing model, and the cost starts from $9 per month for the basic package.

Website: https://optinmonster.com/

OptinMonster Pricing (Lead Conversion)

Thrive Architect (WordPress Funnel Builder)

Thrive Architect is an easy-to-use, drag-and-drop page builder that allows you to create beautiful, high-converting websites. It helps you to design stunning pages with very little effort quickly.

With Thrive Architect, you can customize virtually every aspect of your site, from fonts and colors to the layout of your pages. You can also easily add powerful elements such as countdown clocks, opt-in forms, and content boxes.

The key features include complete control over design options, an intuitive drag-and-drop interface, responsive designs for all devices, custom code editing capabilities, and more.

For an unlimited license, Thrive Architect starts at $97 annually.

Website: https://thrivethemes.com/architect/

Thrive Architect (Funnel Software)

WPForms (Checkout / Leader Capture Plugin)

WPForms is a popular WordPress plugin that makes creating forms for your website easy. It’s a drag-and-drop form builder with many features, so you can easily create contact forms, surveys, payment forms, and more in minutes.

WPForms also integrates with popular email marketing services like MailChimp and AWeber so that you can capture leads from your contact forms. Moreover, it supports conditional logic and multi-page forms to make the user experience more accessible.

To use WPForms, you can purchase one of their plans ranging from $39.50 to $299 per year. With the basic plan, you will get access to all the features on offer, including unlimited forms and entries and priority support.


WP Forms (WordPress Form Builder)

Gravity Forms (Checkout / Leader Capture Plugin)

Gravity Forms is a WordPress plugin that allows you to build custom forms for surveys, contact forms, and even payment forms. It is easy to use yet powerful enough to provide complex form solutions.

Gravity Forms can capture leads, build polls and quizzes, create user registration forms, and more. It comes with over 30 pre-built form fields and the ability to customize each field as needed.

The cost of Gravity Forms depends on the license type you purchase–a few options are available, ranging from $59 for one site up to $259 for an unlimited site license. With the basic license, you can access all features, including custom post types, entry management, notifications, confirmations, etc.

With Gravity Forms, you have a powerful tool that can help you capture leads quickly and easily.

Website: https://www.gravityforms.com/

WP Forms (WordPress Form / Checkout Builder)

Piotnet Forms (Checkout / Leader Capture Plugin)

Piotnet Forms is a web-based form builder that allows users to quickly and easily create custom forms for their websites. It offers an intuitive drag-and-drop interface for creating forms and a variety of templates to choose from.

With Piotnet Forms, you can capture leads, collect payments, and manage customer data. It has a built-in CRM integration and can connect with third-party services such as Mailchimp, Salesforce, Zapier, Zoho CRM, and more.

The cost of Piotnet Forms varies depending on the plan you choose. The Personal plan starts at $95/year, while the Agency plan is $189/year. They also have and LTD plan for $350.

Website: https://piotnetforms.com/

Piotnet Forms (WordPress Form / Checkout Builder)

Fluent Forms (Checkout / Leader Capture Plugin)

Fluent Forms is a WordPress plugin that lets you build custom forms for your website. It supports many popular form elements, including checkboxes, radio buttons, date pickers, etc.

With Fluent Forms, you can create forms quickly and easily without needing to write any code. The plugin lets you capture leads by creating opt-in forms, surveys, and quizzes. You can even connect your forms with third-party services like Mailchimp or Zapier for further automation.

The plugin comes in three pricing options: free, pro, and enterprise. The free option has limited features, but it’s enough to get started. The pro plan gives you access to all the features and starts at $41 a year for a single domain, while the unlimited license starts at $139 a year.

Website: https://fluentforms.com/

Fluent Forms (WordPress Form / Checkout Builder)

WPFunnels (WordPress Funnel Builder)

WPFunnels is a powerful plugin that allows you to create sophisticated funnels for your WordPress website in just a few clicks. It is specifically designed to capture leads and convert them into paying customers, so it’s perfect for those looking to grow their business.

It provides an easy-to-use drag-and-drop editor and comes with a range of pre-built templates that are customizable for your needs. With WPFunnels, you can easily create opt-in forms, sales pages, webinar funnels, book launch funnels, checkout pages, and thank you pages, making it the most popular funnel builder for WordPress.

It also offers automated email sequences, analytics, and split testing to optimize your funnels’ performance over time. The best part? WPFunnels is incredibly affordable – you can get started with the basic plan at just $97 per year!

Website: https://getwpfunnels.com/

WPFunnels (WordPress Funnel Builder)

FunnelKit / WooFunnels (WordPress Funnel Builder)

FunnelKit (WooFunnels) is a powerful suite of marketing tools that enhances your Woocommerce store and helps marketers create, manage and optimize their sales funnels. It includes multiple features such as funnel builder, page editor, analytics, and conversion tracking. With its drag-and-drop interface, FunnelKit makes it easy for anyone to design and launch their funnel pages quickly.

Furthermore, you can use FunnelKit to capture leads with forms and opt-ins and automate follow-up emails with triggers. In addition, the platform offers professional templates that you can use to get started quickly.

Pricing starts at $70 per year and increases depending on your chosen features. FunnelKit (WooFunnels) is an excellent option for marketers looking to build effective funnels without coding or hiring a developer.


FunnelKit / WooFunnels (WordPress Funnel Builder)

One-Click Upsell Funnel for WooCommerce (WordPress Funnel Builder)

One-Click Upsell Funnel for WooCommerce is a powerful tool that allows online businesses to capture leads and increase sales. The funnel presents customers with additional offers after they purchase, enabling businesses to leverage the sale’s momentum and upsell them more products or services.

It’s simple to set up, easy to use and can be configured in minutes. Plus, it supports all major payment gateways so customers can complete their purchases quickly without extra effort.

Pro and free versions start at $69 for a single site. With One-Click Upsell Funnel, you can easily capture leads while increasing your bottom line without breaking the bank.

Website: https://wpswings.com/product/one-click-upsell-funnel-for-woocommerce-pro/

One-Click Upsell Funnel for WooCommerce (WordPress Funnel Builder)

ConvertFlow (WordPress Funnel Builder)

ConvertFlow is a powerful marketing platform that enables businesses to capture leads, build relationships, and drive conversions.

ConvertFlow lets you create personalized lead capture forms, email campaigns, website popups, and more to capture and convert leads quickly. It also provides deep segmentation capabilities to target customers with the proper messaging.

And it is straightforward to use – no coding necessary. Plus, it integrates with many popular apps like Slack and Shopify to easily manage your lead data in one place.

The cost of ConvertFlow depends on the number of emails you plan to send out each month and the features you want to use. Several pricing packages are available. They have a free version and a paid plan starting at $99/month.


ConvertFlow (WordPress Funnel Builder)

Cartflows (Optimized Checkouts)

Cartflows is a WordPress plugin to help you create and manage checkout pages, sales funnels upsells and downsells, and more.

It has an easy-to-use drag-and-drop builder that makes it simple to design your pages and integrates with popular payment gateways like Stripe, PayPal, and Authorize.net.

With Cartflows, you can create beautiful checkout pages with just a few clicks of the mouse. You can also use Cartflows to capture leads by creating opt-in forms integrated with your email marketing platform. This makes it easy to build an email list of your customers.

The cost of Cartflows depends on which plan you choose; the Basic plan is free, while the Pro plan starts at $65year.

Website: https://cartflows.com/

Cartflows (Optimized Checkouts)

Oxygen Builder (Landing Page Builder Plugin)

Oxygen Builder is a visual website theme builder that allows users to design custom websites and easily create high-converting landing pages.

It offers an intuitive interface allowing even the most inexperienced users to quickly create beautiful, modern sites.

With Oxygen Builder, you can design and build any website imaginable, from blogs to eCommerce stores. It has various tools, modules, and widgets to help you easily customize your website.

And, best of all, it’s completely free! With its drag-and-drop editor and library of professionally designed layouts and elements, Oxygen Builder makes it easy to create stunning websites without any coding skills.

Plus, its comprehensive analytics feature helps you track the performance of your website so you can make any necessary changes to improve conversions.

Website: https://oxygenbuilder.com

Oxygen Builder (Landing Page Builder Plugin)

Bricks Builder (Landing Page Builder Theme)

Bricks Builder is an online tool that allows users to create high-converting landing pages without coding knowledge. It offers many features to help you build robust, optimized landing pages quickly and easily.

Its drag-and-drop editor enables easy customization and allows you to easily add images, video, audio, and other elements.

You can also use it to create practical A/B tests to identify which elements on your page are performing well and which ones need improvement.

Website: https://bricksbuilder.io/

Bricks Builder (Landing Page Builder Theme)

Divi Builder (Landing Page Builder Theme)

Divi Builder is a popular page builder plugin for WordPress. It uses an intuitive visual website builder interface, allowing users to create stunning web pages without knowing any coding.

Divi Builder comes with over 800 pre-made designs in more than 20 categories. This makes it easy for anyone to create high-converting landing pages quickly and easily. As well as the pre-made designs, users can customize their designs from scratch with powerful design tools.

Divi Builder is available for a one-time fee of $89, which gives you lifetime access to the plugin and all future updates. It’s also available as part of Elegant Themes’ yearly membership package, which gives you access to all their plugins and themes.

Website: https://elegantthemes.com

Divi Builder (Landing Page Builder Theme)

Elementor Pro (Landing Page Builder Plugin)

Elementor Pro is a powerful page builder plugin for WordPress.

It enables you to create beautiful, responsive, high-converting landing pages easily. You can quickly design and customize any page using the drag-and-drop feature of Elementor Pro.

The user interface is intuitive and easy to use, even for beginners. It also provides access to hundreds of pre-made templates you can edit according to your needs.

Elementor Pro costs $59 per year, a very reasonable price considering its features, such as motion effects, global widgets, popups, and more. With Elementor Pro, you can easily create stunning landing pages that convert well and take your business to the next level.


Elementor Pro (Landing Page Builder Plugin)

Beaver Builder (Landing Page Builder Plugin)

Beaver Builder is a drag-and-drop page builder plugin for WordPress. It provides an intuitive and user-friendly interface that makes it easy to create amazing-looking websites without any coding knowledge.

With Beaver Builder, you can make high-converting landing pages with ease. It offers various options for customizing your website, including adding widgets and embedding videos. The plugin also has a library of pre-built templates to start building your website quickly.

Beaver Builder is available in both free and premium plans, with the premium plan providing additional features such as WooCommerce integration and advanced design customization options. All plans offer a 30-day money-back guarantee so you’re sure to find something that works for your needs.

Website: https://www.wpbeaverbuilder.com/

Beaver Builder (Landing Page Builder Plugin)

Clickfunnels (One of the Best Funnel Builder Software)

Clickfunnels is a powerful, easy-to-use sales funnel builder that allows businesses to create high-converting landing pages in minutes. It provides users with an easy-to-use drag-and-drop editor, allowing for customization of the entire sales funnel process.

Clickfunnels also offers a wide range of templates and themes that can be used to quickly create stunning, professional-looking landing pages without any coding experience. Furthermore, Clickfunnels’s analytics feature helps users track performance metrics and see how their sales funnels perform in real time.

In terms of cost, Clickfunnels offers three different plans depending on the needs of your business ranging from $97 per month up to $297 per month. Regardless of the plan chosen, customers can access all features available within Clickfunnels, including the drag & drop editor, email autoresponders, analytics tools, unlimited webpages & domains, and much more.

Website: https://www.clickfunnels.com/

Clickfunnels (One of the Best Funnel Builder Software)

LeadPages (Sales Funnel Builder Software)

LeadPages is a powerful online platform that enables users to create highly optimized and effective landing pages efficiently. It is used by businesses and entrepreneurs alike to quickly generate leads, drive conversions, and increase sales through their websites.

The software provides an intuitive drag and drop builder that makes creating beautiful and customized pages easy. LeadPages can create high-converting landing pages for any business, from eCommerce stores to lead generation services.

With LeadPages, you can easily design optimized pages for conversion, with the ability to customize elements such as headlines, images, forms, buttons, and more.

The price of LeadPages varies depending on the features you need but starts at just $99/month for basic plans.

Website: https://leadpages.com/

LeadPages (Sales Funnel Builder Software)

BuilderAll (Sales Funnel Builder Software)

BuilderAll is a comprehensive digital marketing platform that enables users to create and manage websites, sales funnels, and webinars. It is an all-in-one solution for businesses of all sizes.

With BuilderAll, you can create high-converting landing pages with drag-and-drop features, use automated email campaigns to reach customers, and effortlessly host webinars.

You can also use the built-in SEO tools and other features to optimize your website for search engine visibility. BuilderAll is an affordable option for small businesses, with prices starting at $19.90 per month, making it accessible for just about anyone looking to get started in digital marketing.

Website: https://builderall.com/

BuilderAll (Sales Funnel Builder Software)

GoHighLevel (Sales Funnel Builder Software)

GoHighLevel is an all-in-one digital marketing platform designed to help businesses of any size easily create and manage high-converting landing pages. It offers many features, including a drag-and-drop page builder, A/B testing, heatmaps, analytics, funnel tracking, and more.

With high-level, you can quickly create stunning landing pages optimized for conversions in just minutes. Additionally, it provides the ability to create powerful email campaigns that convert customers into leads and customers.

As far as cost goes, GoHighLevel offers a variety of pricing plans for users ranging from $97/month up to $497/month, depending on their needs. All plans come with a 14-day free trial so users can test the product before committing long-term.

If you’re looking for an easy way to build high-converting landing pages and run successful email campaigns, then GoHighLevel may be the perfect solution for your business.

Website: https://www.gohighlevel.com/

GoHighLevel (Sales Funnel Builder Software)

Simovly (Sales Funnel Builder Software)

Simovly is an innovative app that allows users to quickly and easily create high-quality, high-converting landing pages. It provides a simple drag-and-drop interface with intuitive controls, making it easy for even the most tech-challenged users to create professional-looking pages in minutes.

With a library of ready-made templates, users can customize their page design to fit their business needs, including color schemes, fonts, imagery, and more. Simovly also offers advanced features such as A/B testing and analytics to help you further refine your page’s performance.

The service costs $19 per month but offers a range of plans to find one that fits your budget. Is an excellent choice for those who want to quickly build stunning landing pages without spending too much time or money.


Simovly (Sales Funnel Builder Software)

The Verdict –  What are the Best WordPress Funnel Builder Plugins to Use?

The quick answer is it depends. If you are not technically savvy, you might want to choose one from the All-in-one sales funnel builder category. 

Sure, it might cost you much more than buying a separate funnel builder per functionality. However, this saves you many development hours and a learning curve because they have already made sales funnel templates available on their platform.

If you can launch your Agency and get clients in a month or two, then you can immediately earn back the fee you paid from this funnel builder service you would pay.

It’s an excellent way to test the market quickly and start working on what matters: making money.

While these services are suitable for quickly building your funnel and making a sale, you’ll realize there are limitations on the design and functionality you can build using this system. 

Once you start scaling your digital marketing agency, you want complete control over what you want to customize and test out different things to get better results. It can be the design, the flow, or the integrations available, which are often not available on the “out of the box” funnel builder platforms.

If you decide to build your sales funnel in WordPress, it’s a good idea to pick one of each lead generation, checkout/cart, and a WordPress page builder plugin

These are all popular plugins that marketing agency use for their business and clients. As for my pick:

  1. Oxygen Builder / Bricks Builder (For landing page builder)
  2. Gravity Forms (For customized checkout pages)
  3. WPFunnels (For putting everything into a complete WordPress sales funnel)